This Web Page is primarily for professional services business owners.

This is OwnerBranding.comTM

Are you interested in growing your business and/or making a name for yourself and/or making a difference?

Do you have your own law practice?
Are you a dentist with your name on the building?
Are you the chief C.P.A.?
Are you the head financial advisor?
Is your name on the side of the plumber or electrician's truck?
Are you an M.D. who pays the rent, hires, fires and signs the checks?
 

If so, read on...

...if not, read on.

(I'm pretty sure you know one.)

What is a BRAND and what is real BRANDING?

Marketing Legend Jack Trout says a BRAND is a business “Meaningful Difference“.

What is your business’ “Meaningful Difference”?

Branding Legend Roy H. Williams (a.k.a The Wizard of Ads) says:

“Real BRANDING is making people think of your business and feel best about your business when they come in need of your product or service.”

How many people think of your business first and feel best about your business when they come in need of your products or services?

 

I would like to propose a new thought to you. Please squeegee your mind of all previous marketing thoughts for the moment.

I believe if you are the owner operator of your business...

YOU are the BRAND!

Yes, it is my belief that YOU ARE the “Meaningful Difference”.

My name is Randy Allsbury, I have developed a marketing system for people like you.

I have developed a way to Brand your business by Branding You, the owner.

I would like to ask you a few questions.

1. Is your personal story unique and interesting? (I am talking about your entire story. The one that tells us how you got to where you are today. The story that encourages the rest of us and gives us confidence in your abilities and expertise.)

2. Do you consider yourself an expert in a “specific” area of your business? It is your true belief there is no one better than you in that specific area of business within 200 miles?

3. Are you good to great in your “general” area of business?

4. Do you have a core group of clients or patients you would consider to be “raving fans“ of your business and of you?

 

If you can't answer “YES” to all four of these questions, there is really no need to procede.
 
If it's yes, yes, yes, and yes, then let's move forward. 

Instead of focusing on the features of your company, the focus is on YOUR STORY and allowing the public to develop relationship with YOU.  That’s what makes this approach so incredibly powerful and virtually impossible for your competitors to overcome.

Question: Why do most brands fail?

Answer: For one primary reason: Instead of building a brand some people love, companies build brands no one hates. ---BJ Bueno

Question: How do you get people to love you/your brand?

Answer: Allowing them to discover your common core values.

Getting up to speed audio lesson number one:

Core Values 101  To read it on my blog, click here.

 

Getting up to Speed, Audio Lesson Part Two: 

Relational Ads vs. Commodity Ads.  To read it on my blog click here.

Getting up to Speed: Part three

My explanation of the importance of common core values and relational ads vs. commodity ads still leaves you without a more detailed explanation of how we actually make the values based “Relational” ads.

The answer is two-fold. First we allow the listener to get to know the real you by telling your real story. In the process of telling your real story, the listener discovers your values and the history of your value system. We also have an educational component built in to the campaign. “Education” is a core value in itself. We humans like and feel indebted to people who educate us about things we need or care about. For example if someone educates you about “The Needs of Toddlers” and you happen to have a baby about the hit the toddler stage. You pay attention and appreciate the education.  

Instead of trying to explain this anymore, I have chosen to allow you a listen to three very different clients who all have very successful relational ad campaigns. The purpose of hearing three different businesses is because I don’t want you to “compress” on one type and assume it won’t work for “your” business.

  1. We are setting new records with this business in its market. It is the most challenging of all, the auto repair business.

  1. Within a year, the owners of this business have become household names. Their story itself is both educational, entertaining and shows clear core values:

3. There are so many dentists today they have almost become a commodity in the minds of the public. How do make a dentist stand out from the rest and be “liked” before they are needed? Here’s how.

  

 

OK, if you have stayed with me thus far, chances are you may have more questions. I will have questions of you as well.

Here’s the Next Step

If you’d like to learn more about becoming an Owner Branding client, here’s what to do next:

Fill in the boxes below and submit it online.

You will hear from my office within 48 hours.

You will receive my Business Audit Questionnaire

We will schedule a 30-minute business audit consult (providing it makes sense to do it)

If you would like to move forward with the business relationship and I believe you have “The Goods“, you will then be given an engagement letter contract customized for your specific costs, needs and interests.

Yes! Please Send Me The Business Audit Questionnaire

Your Name:
Phone Number:
Email Address:

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